By Travis Salyer
Times are changing for mobility. A few years ago the mobile experience was not nearly as active or prevalent as it is today, but with the mainstream adoption of tablets and smartphones, mobile web usage has skyrocketed and finally overtaken the legacy desktop experience.
Morgan Stanley reported last year that mobile device usage had greatly surpassed desktops – 61% of all digital media was now consumed via mobile, with a growth of 84% since 2013. These numbers are staggering, and show that the mobile experience is not a passing trend or something that can continue to be overlooked – it is now an essential part of the internet.
Mobility is more important now than it ever has been, especially when used as a marketing tool or media outlet. It is a fact that consumers spend more time on their mobile devices than in front of their computers. Considering this, the convenience of being connected while on the go has an enormous influence on how every serious business person should plan and present their businesses on the net.
Today we can do (almost) anything on mobile that we can on a desktop PC, but handheld devices can always go further. Ordering takeout with directions to the restaurant, shopping online, or even checking local gas prices are all possible while sitting in a car or from a couch. Native apps also offer services that integrate higher device functions like GPS navigation, location based suggestions, and social interactions like FaceTime. This does not mean that the desktop experience is dying – it has grown 19% over the last few years – it’s just not on par with mobile devices any longer.
So what does this mean for a business?
This means it’s essential to have a functioning mobile presence online. Consumers utilize phones and tablets more than ever before, so a website needs to be able to deliver the maximum amount of content as quickly as possible. A consumer needs to be able to easily and quickly access any information they may be searching for, and if a site isn’t optimized or meant to be viewed from a mobile device, a business can see a significant drop in traffic (up to 60% of mobile users expect a site to load in 3 seconds or less). Many times this means creating an experience that is different from the desktop due to reduced screen size and orientation, and there are a surprising number of websites that continue to offer only the vanilla desktop experience.
Site conversion can also be a daunting task if the site was not designed with mobile centricity in mind. Responsive design, site optimization, and content management are some of the key elements to good mobile design, but these can be difficult – sometimes impossible – for business owners who may be unfamiliar with coding languages such as HTML or best design practices. That’s where we can help.
Tele-Optics can design and create an online experience for any business, while making sure the most important aspects such as mobile compatibility and other current trends are always taken into consideration. Contact us today to discuss how we can help create a successful mobile experience for your business.